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Product Marketing Manager

Location

Remote-friendly culture

Benefits

Medical, Dental, Vision, Life Insurance, 401(k) & Unlimited PTO

Compensation

Competitive compensation and equity awards.

High Level Description

NetRise is seeking a dynamic and experienced cybersecurity Product Marketing Manager to lead our marketing efforts for our software supply chain security solutions. This role requires a strategic thinker with an understanding of product marketing, customer insights, and market trends to drive awareness, engagement, and growth.


Major Responsibilities

  • Market Insight and Strategy: Develop and own product strategies grounded in market insights and customer feedback. Conduct comprehensive studies of competitors, customers, and our solutions to optimize Product-Market Fit (PMF).
  • Product Launches: Lead and manage product launches, creating excitement and anticipation. Collaborate with cross-functional teams to develop compelling content, public relations materials, demand generation strategies, and customer loyalty programs.
  • Thought Leadership and Marketing Research: Lead internal teams in the development of quarterly research studies to create thought leadership and brand awareness.
  • Sales Enablement: Develop and provide sales teams with effective tools, materials, and training to enhance product understanding and drive sales performance.
  • Customer Engagement: Build and maintain positive relationships with customers, driving engagement and advocacy. Develop programs to increase the number of engaged advocates who actively use and promote our products.
  • Market Trend Analysis: Stay ahead of technology trends, anticipating and addressing the company's strategic needs, including necessary updates to pricing and positioning.
  • Pricing and Positioning: Participate in creating and implementing pricing and positioning strategies that align with current growth needs and future ambitions, ensuring competitiveness and profitability.

Required Skills and Experience:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in product marketing within the B2B cybersecurity industry.
  • Strong understanding of marketing principles, product management, and customer insights.
  • Demonstrated ability to develop and execute successful product strategies and launches.
  • Excellent analytical skills with the ability to conduct market research and apply insights.
  • Strong communication and interpersonal skills, with the ability to collaborate across teams and build relationships with customers.
  • Proven track record of driving customer engagement and advocacy.

Optional, But Desirable Requirements:

  • Master's degree in Marketing, Business, or a related field.
  • Experience with pricing strategy development and implementation.
  • Familiarity with the latest technology trends and the ability to anticipate market needs.
  • Experience in sales enablement and developing training materials.
  • Demonstrated ability to increase ARPU and reduce churn rates.

    If you have a passion for product marketing, cybersecurity, and a track record of driving growth, let’s talk.

 

Contact

careers@netrise.io

Based in Austin, Texas, NetRise was built by defensive cyber experts bred across the private sector, intelligence community, and U.S. federal government to solve the software supply chain security and risk management problem. The company is partnering with companies across manufacturing, automotive, medical devices, industrial control systems, satellites, and many more. https://www.netrise.io/  
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